Well from a quick perusal, it sounds like something out of a psycho-babble Quackerjack Box. Seriously though, a therapy is only as good as the therapist administering it. NLP originated with a college student in Santa Cruz. The mascot for UCSC is the slug. If you've ever tried to navigate through there, while wending your way down the CA coast, you'll see why. It's a big hub for the 4/20 movement.
Not to bad mouth the village too badly, there is a reputable TMS doctor there and I once had a TMS therapy session with a colleague of his who confirmed me sane, but that was a while back and things may have changed.
My feedback would be everthing you need to know about TMS is contained in the Good Doctor's books.