Took a quick perussal. It's a bunch of links to back clinics, surgeons, surgical device makers, and gratuitous back exercises. I'll be watching the Simpsons. But what do you expect from anything connected to the NY Times - the fishwrap for fiction.
Actually I've seen this one and they do actually include a part about Sarno's theories and a quick shot of patients at his lectures as well as a testimonial by a patient of his (a construction worker). Also they seem to make the parts about the actual back surguries pretty scary.